Take Incredible India Brand to Next level to Present a Cohesive, Forceful image
Kumari Selja, India Minister of Tourism
The India Minister of Tourism Kumari Selja has said that there is still a lot of hidden potential for development of tourism in India and the Union Ministry of Tourism is working with all the stakeholders to make destination India one of the top destinations of the world. Speaking at the inauguration of the Great Indian Travel Bazaar 2010 in Jaipur she said, the ministry had launched the ‘Incredible India’ campaign in the year 2002 which has created a distinctive brand image in the minds of the people across the world. Now there is a need to improve the delivery of the products to match the brand image created by the campaign. “There is also a need to take the brand to the next level by integrating the sub-brands- regional, state, destinations, different products- to present a cohesive and forceful image” she said. The Minister said that her ministry was well aware of the need to give a new thrust to the travel and tourism industry and was working on a multi pronged strategy. Renewed promotional efforts along with developing new products as well as creating and nurturing infrastructural facilities to enhance our existing products are being focused. “The numerous initiatives for promotion of tourism to India have resulted in development of unique products like Rural, Adventure, Eco, Wellness and Medical, Cruise, Heliport, Caravan and Cruise Tourism although Our USP still remain the incredible natural and cultural heritage of the country”, she added.
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