Tell us about Orchid Group
The Beach Orchid - An Ecotel
Kollam, Kerala, India
The Orchid- an Ecotel Hotel is Asia's first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO-14001. It has received more than 54 national and international awards for its commitment to save environment by practicing responsible tourism. The Group is managed by Concept Hospitality. What is this Ecotel Concept all about?
The ECOTEL® Collection is an exclusive group of International inns, hotels and resorts that define the concept of environmental responsibility in the hospitality industry. All Ecotel certified hotels must pass a detailed inspection and satisfy stringent criteria set by environmental experts. The Collection began in 1994 when the New York Vista Hotel re-opened as the world's first Ecotel certified hotel after the bombing of the World Trade Center. Since then over 1100 hotels, resorts and inns have applied (but not qualified) for the certification. Currently, there are only 34 Ecotel hotels in the world, out of which only 3 are 5-star hotels with the 5-globe certification.How do you position the Hotel in the market? What is your marketing strategy?
The Beach Orchid Ecotel is positioned as Kerala's first five-star Ecotel hotel practicing responsible tourism and offering uncompromising standards of product and service to its guests. On the beach front with all room facing the sea, an infinity pool, a roof top pool, three restaurants, three banquet halls, a convention center for 1500 people, an ayurvedic spa and a modern fitness centre, The Beach Orchid Ecotel is an ideal venue for the leisure as well as corporate clientele. Our marketing strategy is to promote the hotel for the ayurvedic spa, and residential conferences taking advantage of the fact that Kerala is now a quality destination and also target high end holiday makers. How important is a Hotel in developing a destination?
Hotel plays a very vital role in the development of a destination. Kollam is one of the virgin destination in Kerala and the Beach Orchid has seized the initiative to promote this beautiful location and highlight the various exotic places of interest here with our various packages to domestic and international market segments .We are also working closely with the District Tourism Promotion Council of Kollam to further this cause. With a strong brand like The Beach Orchid, Kollam will be one of the sought after destination in coming years.Could you tell us about your background and how did you come to the industry?
I am a diploma and post-diploma holder in hotel management from IHM - Mumbai. I have also done my advance study in Food & Beverages Management from the Hotel School in Hague, Netherlands. I have invested nearly 16 years in the industry beginning my career with the Taj Group of hotels and for last one decade I have been working with the Orchid Group opening restaurants and hotels in Mumbai, USA, Jaipur and Kerala. Where would you like to see yourself, say, 10 years from now?
10 years from now definitely in the hospitality industry with more responsibilities and taking on more challenges.What made you choose a career in Travel and Tourism industry?
My decision to join the industry was planned as I always felt that this field suited me best as everyday is a new day and full of challenges which is what excites me while coming to work.Now tell us about your family.
My family comprises of my parents, wife and my daughter. They are my pillars of strength and inspiration. They have sacrificed a lot for me to be where I am today.Tell us about your hobbies and other interests.
I am passionate about weight training and follow that whenever possible.Which is your favorite destination?
Beaches are my favourite destination as it gives me a great sense of peace and tranquility and my present assignment with The Beach Orchid is a bonus for me in this regard due to its location.