A New Era Has Dawned for Sri Lanka Tourism

The defeat of terrorism and successful end of war in Sri Lanka has certainly lifted the spirits of all and sundry. People are beginning to breathe fresh air of tranquility after the guns went silent in the North. The country’s private sector has seen its confidence being regained and new optimism blossoming. Since the end of the war the country has seen an unprecedented wave of jubilation and patriotism.
There is new hope, says an official release of the Srilanka Tourism. All Sri Lankans are eager to embrace a new dawn where Singhalese, Tamil, Muslim, Burgher and all races, religions and creeds unite as one around an undivided island.
Despite the conflict, Sri Lanka has continued to remain one of the most attractive travel destinations in the world, being consistently rated by travelers and tourists from around the world as one of the most charming and fascinating places to visit.
From the verdant hill country of Kandy and Nuwara Eliya, to the sacred cities of Anuradahapura and Polonnorawua; the lush jungles and rainforests of Yala and Wilpattu to the tranquil beaches of the Southern Coast, Sri Lanka with bite size experiences has something to suit every taste.
With the conflict now over, Sri Lanka is looking forward to opening up the North and the East of the country, a hitherto undiscovered part of the island that is teeming with untouched beaches, idyllic villages and cultural treasures galore. The Government has already launched a 180-day rapid development plan for the North with the participation of all ministries. With the coastlines rebuilt for travelers and plans to develop the North and East of the island, the time is right for Sri Lanka to reap the benefits of tourism.
From Arugam Bay the Surfer’s Paradise, to Batticaloa where many cultures meet, going further up the coast to Trincomalee and Nilaveli, where one finds Sri Lanka’s most admired and pristine beaches, infra structure development has begun with the hope of attracting more tourists to these areas. For long only accessible only to those who dared to defy caution; today these locations are being developed with heightened interest and expectation of a revival in tourism
Meanwhile a massive global communication campaign will be rolled out next month with a focus on attracting more tourists to the island during the winter season.
A local island-wide campaign titled ‘Making of the Small Miracle’ has been launched to draw on the ideas of people in projecting Sri Lanka’s image to the world. The campaign is intended to bring out information on special stories, people, places and objects in each of their area enabling Sri Lanka Tourism to share the same with the world. The local campaign will lead to the launch of the new tourism brand scheduled for 23rd June 2009. Sri Lanka Tourism has come out with a brand new set of communication materials which included new TV commercial, brochures, new internet site, memorabilia’s and other corporate gifts . Sri Lanka Tourism is hopeful that the new Sri Lanka benefits from its renewed focus in the eyes of the world  and attracts the same tourists and travelers alike who have yet to experience the enchanting island.