World Tourism in the Face of
Global Economic Crisis and Influenza Threat

International tourism demand has deteriorated further due to the impact of the global economic recession. International tourist arrivals declined at a rate of 8 per cent between January and February this year, leaving the overall volume at the same level as recorded in 2007. At the same time, influenza A(H1N1) is starting to affect the sector. Its impact is being closely monitored by UNWTO in close collaboration with the World Health Organization (WHO). UNWTO follows the WHO's advice as it is the leading UN agency in matters relating to health. WHO does not recommend travel restrictions at this point.
Preliminary UNWTO figures for the first months of 2009 indicate a continuation of the negative growth already experienced in the second half of 2008. Destinations all around the world have suffered from a decrease in demand in major source markets. With the exception of Africa and both Central and South America, who all posted positive results in the range of 3 to 5 per cent. So far, Northern, Southern and Mediterranean Europe, North-East Asia, South Asia and the Middle East are amongst the most affected sub-regions. In this context, UNWTO expects international tourism to decline between 2 per cent and 3 per cent in 2009. Many countries are already developing stimulus measures within their fiscal and monetary packages to mitigate the effects of the crisis on tourism, realizing that the sector can be a key driver of economic recovery. Some destinations are reducing taxes and improving travel facilitation, recognizing that it is now crucial to remove all obstacles to tourism, especially taxation and over regulation. Others have developed financial systems to support tourism enterprises, maintain/increase employment in the sector and develop infrastructure. UNWTO encourages others to follow suit.  Secretary-General ad interim Taleb Rifai stressed that "One of the major challenges amidst the current crisis is the imperative of not losing sight of the longer-term challenges of poverty alleviation, employment and climate change".