Sri Lanka Benefits From Using .travel

The Sri Lanka Tourism Promotion Bureau is witnessing the benefits of using the .travel domain name with www.srilanka.travel. Since its launch in 2007, the srilanka.travel site has received over 1.6 million page views, over 600,000 were unique, first time visitors. .travel is the top-level domain created specifically for the travel and tourism industry. Kicking its promotional efforts into full gear with www.srilanka.travel, the country joins many other popular tourist destinations and organizations in using .travel. “When we were developing our website initially, we decided to use the .travel domain because it was globally accepted,” said Dileep Mudadeniya, Managing Director, Sri Lanka Tourism Promotion Bureau. In fact, the Sri Lanka Tourism website will be revamped with a new look and feel in line with a new brand strategy launching this month.