Thailand Targets School Tours from the Middle East

Exploring and developing lucrative niches in established source markets is an intelligent response to the global recession. A great recent example is the Tourism Authority of Thailand (TAT), which, in collaboration with the private sector, has launched a campaign that directly targets international schools in the United Arab Emirates.
‘Jump to Amazing Thailand’ aims to promote Thailand as a quality value-for-money school camp destination by targeting principals and head teachers of leading international schools. The campaign showcases educational programs and experiences centered on themes, such as the environment, culture, history and other fields of study, or tailor-made to meet the curriculum needs of schools. The TAT will host interested school representatives on a trip to Thailand later this year to inspect first-hand the services and infrastructure and meet qualified tour operators.