New Web Platform for ASEAN Travel
A high-tech travel website, SoutheastAsia.org, will serve as the anchor for a new destination marketing campaign for Southeast Asia. That’s the claim being made by the signatories of a tripartite alliance between Singapore-based Wego, the ASEAN Tourism Association (ASEANTA) and the Bangkok-based ASEAN Competitiveness Enhancement (ACE) Project.
When launched on 25 January the site will allow users to research, plan and book multiple destination trips to and within the 10 member countries of ASEAN. SoutheastAsia.org will also offer a special section for travel agents and others in the travel trade. Travel suppliers are being encouraged to submit content.
The ACE Project is funded by United States Agency for International Development’s (USAID) Regional Development Mission Asia. ACE aims to help ASEAN enhance the integration and competitiveness of its travel and tourism sectors.
“One of our strategies for enhancing the competitiveness of ASEAN tourism is to encourage more travel suppliers to participate online to take better advantage of regional integration and marketing efforts,” said ACE Project Director R. J. Gurley.
“We want SoutheastAsia.org to be the new ‘go-to’ site of choice for anyone interested in travel to Southeast Asia,” said Felix Cruz, ASEANTA’s Chairman and Vice President of Marketing Support for Philippine Airlines. “It is part of our strategy to raise awareness of Southeast Asia as a desirable regional destination relative to Europe, the South Pacific, and the Caribbean.”
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